Research of Chinese Internet Enterprise Supply Chain Strategy


  • Wang Yu Linton University, Bandar Universiti Teknologi Legenda (BUTL), Batu 12, 71700 Mantin, Negeri Sembilan, MALAYSIA



Improved grey correlation method, analytic hierarchy process, entropy weight method, strategic analysis, internet enterprise, information construction


The level of informationization of the supply chain management strategy of Internet companies is crucial and an effective means to test the competitiveness of enterprises. In this paper, based on the factors affecting the informationization level of Internet enterprise supply chain management, this paper proposes a method based on improved gray correlation degree, which is the combination of analytic hierarchy process and entropy weight method to determine the index weight, and the informationization strategy of supply chain management for Internet enterprises. put in order. Through the analysis of examples, it can be known that the improved gray correlation method using comprehensive confirmation can avoid the subjectivity of weight setting, and thus can more objectively and accurately evaluate the supply chain strategy information level of Internet enterprises. At present, this method provides new ideas for the strategic management of enterprises.


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How to Cite

Wang Yu. (2022). Research of Chinese Internet Enterprise Supply Chain Strategy. CMU Academy Journal of Management and Business Education, 1(1), 24–28.