https://journalcmu.com/index.php/cjmbe <p><strong>CMU Academy Journal of Management and Business Education (CJMBE)</strong> is an international research journal devoted to the publication of original papers. It’s open access, peer-reviewed publication with a global reach. The journal aims to provide an international forum for the presentation of original fundamental research, interpretative reviews, and discussion of new developments in the area of management and business education. It also provides a venue for top-tier researchers, practitioners, and postgraduate students to showcase ongoing research and progress in these fields.</p> <p><strong>CJMBE</strong> is published online with two (2) issues per year ( June and December). Besides that, special issues of CJMBE will be published non-periodically from time to time.</p> <p>Language: English or Bahasa Melayu</p> <p>Level of Publication: International</p> <p><em><strong>Authors are required to pay (MYR 250) Article Publishing Charges (APCs) as part of the publication process. <a title="Payment Info" href="https://journalcmu.com/index.php/cjmbe/author_fee">Click here</a> for more info</strong></em></p> Consortium of Malaysian Universities en-US CMU Academy Journal of Management and Business Education 2821-3246 https://journalcmu.com/index.php/cjmbe/article/view/35 <p>This article uses Venn diagrams to first analyze and differentiate wellness tourism, health tourism, medical tourism, and spa tourism individually. Then, it compares all four types of tourism, concluding that wellness tourism is a subsystem of health tourism. Specifically, medical tourism focuses on disease treatment, wellness tourism emphasizes the promotion of personal health, and spa tourism falls somewhere in between. Additionally, we define wellness tourists and wellness tourist’s behavior. Finally, we discuss the current state of wellness tourism development in China from both supply and demand perspectives and examine the key topics and gaps that are presently under academic scrutiny. This paper aims to provide a global perspective on the understanding of wellness tourism and to offer practical and academic insights based on the current market situation of wellness tourism development in China.</p> Qian Li Zainizam Zakariya Yunchao Cai Jie You Copyright (c) 2024 Qian Li, Zainizam Zakariya, Yunchao Cai, Jie You https://creativecommons.org/licenses/by-nc-sa/4.0 2024-09-29 2024-09-29 3 2 1 9 10.53797/cjmbe.v3i2.1.2024 https://journalcmu.com/index.php/cjmbe/article/view/36 <p style="text-align: justify;">The rapid development of the internet, in combination with the financial industry’s continuous innovation, has injected strong momentum into the transformation of traditional financial practices. Internet financial products have expanded investment options and made asset allocation more accessible to ordinary investors by lowering entry barriers and increasing operational efficiency. However, the integration of internet platforms with financial services also introduces additional risks, such as information asymmetry, which amplifies potential investment uncertainties. These risks place greater demands on investors' financial literacy. Urban residents, as a key group of internet financial product consumers, are influenced by both their financial decision-making abilities and their risk management awareness. This study explores the impact of perceived risk and financial literacy on the purchase intention of internet financial products among urban residents. Using quantitative methods, the findings reveal that both perceived risk and financial literacy have significant direct effects on purchase intention. This research provides valuable insights into promoting healthy participation in internet finance markets and offers theoretical and practical recommendations for improving financial literacy and managing risks.</p> Jia Zhibin Ghosh Abhijit Liu Meiqian Copyright (c) 2024 Jia Zhibin, Ghosh Abhijit, Liu Meiqian https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-11 2024-10-11 3 2 10 20 10.53797/cjmbe.v3i2.2.2024