Influence of Competition Orientation Strategies on Performance of Small-Scale Enterprise in Nasarawa State, Nigeria

Abstract

The study determined the Influence of Competition Orientation Strategies on Performance of Small-Scale Enterprise in Nasarawa State, Nigeria” the study was guided by six specific objectives, six research questions were formulated and six null hypotheses were raised. The population of the study was 631 proprietors of Small-Scale Enterprises in Nasarawa state. The study used the entire population for the study. A Structured questionnaire was employed for data collection. Two experts validated the instrument, and it was pilot tested in Makurdi, Benue state using 40 proprietors of Small-Scale Enterprises. The instrument yields a Cronbach’s alpha reliability coefficient of 0.83. Five research assistants assisted the researchers in the data collection using direct delivery approach. The data collected were analyzed using Statistics Package of Social Science (SPSS), 25 to mean scores and standard deviations to answer the research questions. Simple Logistic Regression was employed in the test of research null hypotheses at 0.05 level of significance. The study revealed that competitors’ orientation strategies significantly influence the financial performance, employee performance, performance review, success, customers’ loyalty, and customers’ satisfaction with the service of small-scale enterprise in Nasarawa state. It was concluded that effective adoption of Competition Strategies will go along was to boost the performance of Small-Scale Business in Nasarawa state. Based on the findings, the study recommended among others that proprietors of small-scale enterprises in Nasarawa state should integrate effective competition strategies that will enable them to compete with other small-scale markets across the globe.