An Analytical Perspective on the Concept of Wellness Tourism and a Review of Its Development in China
DOI:
https://doi.org/10.53797/cjmbe.v3i2.1.2024Keywords:
Wellness tourism, Wellness tourist, Wellness tourists’ behavior, Development in ChinaAbstract
This article uses Venn diagrams to first analyze and differentiate wellness tourism, health tourism, medical tourism, and spa tourism individually. Then, it compares all four types of tourism, concluding that wellness tourism is a subsystem of health tourism. Specifically, medical tourism focuses on disease treatment, wellness tourism emphasizes the promotion of personal health, and spa tourism falls somewhere in between. Additionally, we define wellness tourists and wellness tourist’s behavior. Finally, we discuss the current state of wellness tourism development in China from both supply and demand perspectives and examine the key topics and gaps that are presently under academic scrutiny. This paper aims to provide a global perspective on the understanding of wellness tourism and to offer practical and academic insights based on the current market situation of wellness tourism development in China.
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Copyright (c) 2024 Qian Li, Zainizam Zakariya, Yunchao Cai, Jie You
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